Question 1

What is influencer marketing?

Accepted Answer

Influencer marketing pays or gifts creators to promote a product or service to their audience, relying on trust already built instead of a cold ad impression.

Question 2

How much does influencer marketing cost?

Accepted Answer

It varies hugely by tier: nano-influencers charge $10 to $100 per post, micro-influencers $100 to $1,000, and macro or mega influencers charge tens of thousands. Rates also shift by platform, format, and niche.

Question 3

What's the difference between a nano, micro, macro, and mega influencer?

Accepted Answer

It's a rough split by audience size: nano (1K to 10K followers), micro (10K to 100K), macro (100K to 1M), and mega (1M+). Smaller tiers tend to run higher engagement rates and more trusted, niche audiences.

Question 4

How do I calculate influencer marketing ROI?

Accepted Answer

Take the revenue a campaign generated (from tracked links, promo codes, or attributed sales), subtract what you spent on it, then divide by the spend. Our free ROI calculator runs this math for you.

Question 5

What's a good engagement rate for an influencer?

Accepted Answer

As a rough benchmark: above 6% is excellent, 3 to 6% is good, 1 to 3% is average, below 1% is weak. The exact bar depends on platform and follower count. Smaller accounts naturally run higher.

Question 6

Do influencers have to disclose paid partnerships?

Accepted Answer

Yes. In the US, the FTC requires clear disclosure, like #ad or a paid-partnership label, whenever a creator gets compensated with money, product, or other value for a post.

Question 7

Should I pay influencers a flat fee or a commission?

Accepted Answer

Flat fees are simpler and guarantee the creator gets paid for their time, which tends to produce better content. Commission-based deals, affiliate links, promo codes, shift risk to performance and work well alongside a base fee.

Question 8

How do I find the right influencers for my brand?

Accepted Answer

Look past follower count at niche relevance, engagement rate, audience demographics, and whether their content style and values fit your brand. A smaller, well-matched creator usually outperforms a broad, mismatched one.

Question 9

What's EMV (Earned Media Value) and how is it calculated?

Accepted Answer

EMV estimates what a piece of influencer content would have cost as a paid ad, based on impressions, engagement, and typical ad rates. It's mainly used to justify influencer spend internally, not to price a deal.

Question 10

Can I use influencer marketing to sell digital products directly?

Accepted Answer

Yes. Pairing a creator's promo with a direct link to a checkout page, instead of brand awareness alone, ranks among the most measurable ways to run influencer marketing, since every sale is trackable.

Question 11

How does NeoJelly help with influencer marketing?

Accepted Answer

NeoJelly gives creators a storefront, checkout, and analytics to sell their own digital products and manage brand partnerships in one place, so every campaign traces back to real revenue.

Influencer Marketing FAQ