← Glossary
Influencer Marketing
Media Kit
A one-page document creators send to prospective brand partners summarizing their audience demographics, engagement stats, past partnerships, and rates.
What it means
A media kit condenses a creator's pitch into one document: who their audience is (age, location, interests), how engaged that audience is, what results past brand partners got, and what it costs to work with them. A strong media kit lets a brand evaluate a creator fast without back-and-forth emails, and signals that the creator runs their content like a business.
Examples
- •A media kit shows audience breakdown by age, gender, and top locations, pulled from platform analytics.
- •A page of past brand logos and campaign results builds credibility with new prospects.
- •A rate card section lists pricing for a post, a Story, and a dedicated video.
Use cases
- •Sending to a brand that reaches out cold, to speed up the pitch.
- •Attaching to outbound pitches when a creator actively seeks partnerships.
- •Updating quarterly as follower count, engagement, and rates change.
Why it matters
Creators with a polished, data-backed media kit close deals faster and negotiate from a stronger position. It signals professionalism and removes the guesswork a brand would otherwise handle manually.
Common questions
Audience demographics, engagement rate and average views, notable past brand partnerships, content examples, and a rate card, kept to one or two pages.